Promote Weekly Specials with Digital Catalogues
Weekly Catalogue for Retail & Hospitality Businesses
If you are a business owner, you know how important it is to manage day-to-day operations while providing excellent service for your customers. Investing in a good Point of Sales System is one way that you can achieve that goal.
How a Weekly Catalogue Helps Retail & Hospitality Businesses Promote Specials Without Printing a Thing
A weekly catalogue for retail & hospitality businesses is a simple page showing this week’s specials, featured products and special offers. Customers can open it on their phone or computer, and a good one gives them a reason to check back every week. With MiPOS, you build and publish it from MiDASH, the same cloud dashboard you already use to manage your business. You don’t need design software, a printer or a separate catalogue platform
📅 Why a Weekly Catalogue Brings Customers Back
Most independent shops have good specials but no consistent way to tell people about them. A sign at the counter only reaches people already in the shop. A social media post can disappear in a feed within hours.
A digital catalogue for retail gives you a fixed place for your promotions that customers learn to check. Fresh specials each week create a simple habit: have a look at what’s on before shopping. For a grocery, butcher or fruit and veg shop, where stock and prices shift constantly, that regular touchpoint matters.
🛠️ How Publishing Works in MiDASH
The process is built to be repeatable every week, in three steps.
- Create this week’s specials. Add products, set the regular price and the catalogue price, write a short description, and add a unit label such as “per kilo”. This is useful for shops selling fresh produce or meat by weight. If you are setting up scales for weight-based sales, you can browse NMI-approved weighing scales at MiPOS Hardware shop.
- Publish. Change the catalogue status from Draft to Published, and your public catalogue page updates straight away. Customers see the regular price, the special price and the saving, and can filter products by category or badge.
- Let customers follow along. Visitors can sign up with their name and email on the catalogue page to receive future specials.
All of this is managed through MiDASH, the MiPOS cloud dashboard, so you can update specials from your phone, tablet or laptop without standing at the till.
🏷️ Using Badges to Make Specials Stand Out
A price alone doesn’t always explain why a product is worth buying this week. Badges add that context at a glance. Each catalogue product can carry one or more badges:
- Special for offers such as Half Price or Weekly Special
- Limit for purchase limits such as Max 2 per Customer
- Stock for urgency, such as While Stocks Last
- Value for value deals
- New for new arrivals
- Notice for any custom message or condition
For a shop trying to move stock approaching its sell by date, or promote a seasonal line, badges give customers a clear reason to act this week rather than next.
📧 Turning Browsers Into Subscribers
This works as a simple retail newsletter signup. Your weekly specials reach customers who want them, and the signup form is built into your public catalogue page. You don’t need a separate tool just to collect addresses. Over time, the list becomes something you own, rather than an audience you borrow from social platforms.
🍽️ How Cafes and Restaurants Can Use a Weekly Catalogue
A catalogue isn’t only for shelves of products. For a cafe or restaurant, it works as a weekly specials board that customers can see before they arrive.
- Feature weekly specials: highlight featured dishes, seasonal items and limited-time offers each week.
- Create urgency: badges such as “This Week Only”, “Limited Portions” or “Chef’s Special” show customers a dish won’t be around next week.
- Promote drinks and combos: feature weekly drink specials and combo deals with custom descriptions.
- Fill quiet periods: promote a Tuesday lunch special or a Thursday dinner deal when you need the traffic.
- Skip the printing: replace printed flyers and chalkboard specials with a page customers can view on their phones and sign up to follow.
🗓️ Planning Promotions Ahead
Customers can browse last week’s catalogue, this week’s deals and next week’s specials from one public page. For you, that means you can build next week’s weekly specials catalogue while this week’s is still running.
Two features save time on recurring promotions:
- Copy Week duplicates a full week’s catalogue into the next week, so you only edit what changes.
- 52 week repeat keeps products that are regularly on special without re-entering them.
🛒 Which Shops Benefit Most
- Grocery and fruit and veg shops: publish seasonal produce, clearance lines and fresh arrivals each week.
- Butchers and delis: promote weekly cuts and use Limit and Stock badges on popular items.
- Cafes and restaurants: feature weekly dish specials and limited-time offers before customers walk in.
- Independent retail: offer a professional weekly catalogue without printing or design costs.
The catalogue works best alongside a retail setup that already matches how you sell. If you are reviewing your MiPOS retail POS system, the catalogue is one more reason to keep promotions, products and reporting in the same place.
✅ Start Publishing Your Weekly Catalogue
If you want to see the catalogue in action, you can read more on the MiPOS Weekly Catalogue and Newsletter page, or contact the MiPOS team to arrange a demo. If you are updating your counter setup at the same time, you can browse POS terminals and receipt printers at MiPOS Hardware.
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